Social Media
Social Media
Social Media & Content Coordinator specializing in lifestyle, fashion, beauty, wellness, and ecommerce brands. Experienced in short-form video, visual storytelling, community engagement, and cross-platform content strategy.
Year :
2026
Industry :
Kid's and Children's Toys
Client :
Haba USA
Project Duration :
1 Day
Problem : Social content prioritizes aesthetics over product education and sustainability messaging.
Solution : Educational + Video-First Content Strategy
Focus areas:
Reels/TikTok demonstrations
Parent education content
Development milestone content
Sustainability storytelling
Product-focused short-form video
Main Goals:
Increase engagement
Educate parents
Build trust
Improve product understanding
Strengthen brand differentiation
Develop Content Pillars
1. Learn Through Play
2. Sustainable Play
3. Parent Education
4. Lifestyle + Emotional Storytelling
Summary : Developed a video-first social media strategy focused on educational storytelling, sustainability-focused, build audience trust, and product understanding.
HABA USA’s social media successfully showcases a warm, lifestyle-focused aesthetic, but there is an opportunity to strengthen educational storytelling by better highlighting product benefits, child development value, and sustainability through more engaging video-first content.
More Projects
Social Media
Social Media
Social Media & Content Coordinator specializing in lifestyle, fashion, beauty, wellness, and ecommerce brands. Experienced in short-form video, visual storytelling, community engagement, and cross-platform content strategy.
Year :
2026
Industry :
Kid's and Children's Toys
Client :
Haba USA
Project Duration :
1 Day
Problem : Social content prioritizes aesthetics over product education and sustainability messaging.
Solution : Educational + Video-First Content Strategy
Focus areas:
Reels/TikTok demonstrations
Parent education content
Development milestone content
Sustainability storytelling
Product-focused short-form video
Main Goals:
Increase engagement
Educate parents
Build trust
Improve product understanding
Strengthen brand differentiation
Develop Content Pillars
1. Learn Through Play
2. Sustainable Play
3. Parent Education
4. Lifestyle + Emotional Storytelling
Summary : Developed a video-first social media strategy focused on educational storytelling, sustainability-focused, build audience trust, and product understanding.
HABA USA’s social media successfully showcases a warm, lifestyle-focused aesthetic, but there is an opportunity to strengthen educational storytelling by better highlighting product benefits, child development value, and sustainability through more engaging video-first content.
More Projects
Social Media
Social Media
Social Media & Content Coordinator specializing in lifestyle, fashion, beauty, wellness, and ecommerce brands. Experienced in short-form video, visual storytelling, community engagement, and cross-platform content strategy.
Year :
2026
Industry :
Kid's and Children's Toys
Client :
Haba USA
Project Duration :
1 Day
Problem : Social content prioritizes aesthetics over product education and sustainability messaging.
Solution : Educational + Video-First Content Strategy
Focus areas:
Reels/TikTok demonstrations
Parent education content
Development milestone content
Sustainability storytelling
Product-focused short-form video
Main Goals:
Increase engagement
Educate parents
Build trust
Improve product understanding
Strengthen brand differentiation
Develop Content Pillars
1. Learn Through Play
2. Sustainable Play
3. Parent Education
4. Lifestyle + Emotional Storytelling
Summary : Developed a video-first social media strategy focused on educational storytelling, sustainability-focused, build audience trust, and product understanding.
HABA USA’s social media successfully showcases a warm, lifestyle-focused aesthetic, but there is an opportunity to strengthen educational storytelling by better highlighting product benefits, child development value, and sustainability through more engaging video-first content.