Print Design
Print That Commands Attention
A curated collection of high-impact signage, truck graphics, flyers, and in-store retail collateral designed to drive visibility and brand consistency.
Year :
2013 - 2026
Industry :
Retail / Marketing
Client :
Relax The Back
Problem : Design a 16pg Catalog in a "slim jim" format, the smallest format that was tested for RTB
Solution: Develop a streamlined template that incorporates adequate bleed allowances and coordinate with the printer to ensure all specifications are met and the final layout fits correctly. Collaborate with multiple departments to determine and confirm the products and promotional content to be featured throughout the three-month campaign. Provide weekly stakeholder updates and secure timely approvals to keep the project on schedule and meet all deadlines. Simultaneously manage ongoing communications, including weekly email campaigns and monthly direct mail initiatives.
Problem : Develop a cohesive in-store promotional signage kits
Solution : Created a flexible, scalable signage template optimized for both print production and in-store display fixtures, enabling consistent use across quarterly campaigns. Ensured all messaging aligned with promotional language while maintaining clear, concise communication within space limitations.
Problem : Create window clings, vehicle wraps, and sidewalk signage
Solution : Collaborated with store owners to identify market-specific products and services, ensuring signage and promotional materials were tailored to local customer preferences. Partnered with print vendors to oversee accurate production and maintain a professional in-store appearance. Developed scalable, brand-consistent templates for sidewalk signage and vehicle wraps, incorporating compelling calls to action and highlighting top-performing products while allowing franchisees flexibility to customize messaging. Coordinated closely with printers and store owners to gather specifications, ensuring precise installation and long-term effectiveness across multiple formats and locations.
Problem : Design entrance tower and directional signage for the annual convention
Solution: Interpreted and refined the CEO’s sketches into cohesive, production-ready signage that balanced creative intent with practical execution. Established a unified visual system across entrance and wayfinding elements to ensure clarity, consistency, and a strong first impression for attendees. Managed tight timelines to finalize layouts, select materials, and prepare files for seamless print and installation.
Summary :
Print Design
Print That Commands Attention
A curated collection of high-impact signage, truck graphics, flyers, and in-store retail collateral designed to drive visibility and brand consistency.
Year :
2013 - 2026
Industry :
Retail / Marketing
Client :
Relax The Back
Problem : Design a 16pg Catalog in a "slim jim" format, the smallest format that was tested for RTB
Solution: Develop a streamlined template that incorporates adequate bleed allowances and coordinate with the printer to ensure all specifications are met and the final layout fits correctly. Collaborate with multiple departments to determine and confirm the products and promotional content to be featured throughout the three-month campaign. Provide weekly stakeholder updates and secure timely approvals to keep the project on schedule and meet all deadlines. Simultaneously manage ongoing communications, including weekly email campaigns and monthly direct mail initiatives.
Problem : Develop a cohesive in-store promotional signage kits
Solution : Created a flexible, scalable signage template optimized for both print production and in-store display fixtures, enabling consistent use across quarterly campaigns. Ensured all messaging aligned with promotional language while maintaining clear, concise communication within space limitations.
Problem : Create window clings, vehicle wraps, and sidewalk signage
Solution : Collaborated with store owners to identify market-specific products and services, ensuring signage and promotional materials were tailored to local customer preferences. Partnered with print vendors to oversee accurate production and maintain a professional in-store appearance. Developed scalable, brand-consistent templates for sidewalk signage and vehicle wraps, incorporating compelling calls to action and highlighting top-performing products while allowing franchisees flexibility to customize messaging. Coordinated closely with printers and store owners to gather specifications, ensuring precise installation and long-term effectiveness across multiple formats and locations.
Problem : Design entrance tower and directional signage for the annual convention
Solution: Interpreted and refined the CEO’s sketches into cohesive, production-ready signage that balanced creative intent with practical execution. Established a unified visual system across entrance and wayfinding elements to ensure clarity, consistency, and a strong first impression for attendees. Managed tight timelines to finalize layouts, select materials, and prepare files for seamless print and installation.
Summary :
Print Design
Print That Commands Attention
A curated collection of high-impact signage, truck graphics, flyers, and in-store retail collateral designed to drive visibility and brand consistency.
Year :
2013 - 2026
Industry :
Retail / Marketing
Client :
Relax The Back
Problem : Design a 16pg Catalog in a "slim jim" format, the smallest format that was tested for RTB
Solution: Develop a streamlined template that incorporates adequate bleed allowances and coordinate with the printer to ensure all specifications are met and the final layout fits correctly. Collaborate with multiple departments to determine and confirm the products and promotional content to be featured throughout the three-month campaign. Provide weekly stakeholder updates and secure timely approvals to keep the project on schedule and meet all deadlines. Simultaneously manage ongoing communications, including weekly email campaigns and monthly direct mail initiatives.
Problem : Develop a cohesive in-store promotional signage kits
Solution : Created a flexible, scalable signage template optimized for both print production and in-store display fixtures, enabling consistent use across quarterly campaigns. Ensured all messaging aligned with promotional language while maintaining clear, concise communication within space limitations.
Problem : Create window clings, vehicle wraps, and sidewalk signage
Solution : Collaborated with store owners to identify market-specific products and services, ensuring signage and promotional materials were tailored to local customer preferences. Partnered with print vendors to oversee accurate production and maintain a professional in-store appearance. Developed scalable, brand-consistent templates for sidewalk signage and vehicle wraps, incorporating compelling calls to action and highlighting top-performing products while allowing franchisees flexibility to customize messaging. Coordinated closely with printers and store owners to gather specifications, ensuring precise installation and long-term effectiveness across multiple formats and locations.
Problem : Design entrance tower and directional signage for the annual convention
Solution: Interpreted and refined the CEO’s sketches into cohesive, production-ready signage that balanced creative intent with practical execution. Established a unified visual system across entrance and wayfinding elements to ensure clarity, consistency, and a strong first impression for attendees. Managed tight timelines to finalize layouts, select materials, and prepare files for seamless print and installation.
Summary :