Email and E-commerce Design
Email and E-commerce Content Design
A collection of digital and email designs created to support brand storytelling, audience engagement, and cohesive digital marketing campaigns across various platforms.
Year :
2013 - 2026
Industry :
Retail
Client :
Relax The Back
Problem : Design A+ Content for Rave Doctor
Solution : Using Adobe Illustrator to develop A+ Amazon content talking about the product, benefits, and results a customer will get from the product.
Problem : Design 4 emails per week based on quarterly promotions and holidays
Solution : Based on the merchandising team’s promotional calendar, I worked with marketing to plan a monthly email cadence of three promotional and one educational send per week, designing and producing each asset using Klaviyo and Adobe Illustrator.
Challenge : Welcome Series
Designed and implemented a Welcome Series flow for new newsletter subscribers, leveraging user behavior such as website visits and product views (e.g., massage chairs) to inform segmentation, with send timing optimized according to email marketing best practices.
Summary :
Collaborated with cross-functional stakeholders to align on layout direction and product selection, balancing diverse input while consistently advocating for design best practices.
Problem: Advertising in a small space. Solution: Create consistent animation to advertise the most important information a customer can read in 5 seconds.
Email and E-commerce Design
Email and E-commerce Content Design
A collection of digital and email designs created to support brand storytelling, audience engagement, and cohesive digital marketing campaigns across various platforms.
Year :
2013 - 2026
Industry :
Retail
Client :
Relax The Back
Problem : Design A+ Content for Rave Doctor
Solution : Using Adobe Illustrator to develop A+ Amazon content talking about the product, benefits, and results a customer will get from the product.
Problem : Design 4 emails per week based on quarterly promotions and holidays
Solution : Based on the merchandising team’s promotional calendar, I worked with marketing to plan a monthly email cadence of three promotional and one educational send per week, designing and producing each asset using Klaviyo and Adobe Illustrator.
Challenge : Welcome Series
Designed and implemented a Welcome Series flow for new newsletter subscribers, leveraging user behavior such as website visits and product views (e.g., massage chairs) to inform segmentation, with send timing optimized according to email marketing best practices.
Summary :
Collaborated with cross-functional stakeholders to align on layout direction and product selection, balancing diverse input while consistently advocating for design best practices.
Problem: Advertising in a small space. Solution: Create consistent animation to advertise the most important information a customer can read in 5 seconds.
Email and E-commerce Design
Email and E-commerce Content Design
A collection of digital and email designs created to support brand storytelling, audience engagement, and cohesive digital marketing campaigns across various platforms.
Year :
2013 - 2026
Industry :
Retail
Client :
Relax The Back
Problem : Design A+ Content for Rave Doctor
Solution : Using Adobe Illustrator to develop A+ Amazon content talking about the product, benefits, and results a customer will get from the product.
Problem : Design 4 emails per week based on quarterly promotions and holidays
Solution : Based on the merchandising team’s promotional calendar, I worked with marketing to plan a monthly email cadence of three promotional and one educational send per week, designing and producing each asset using Klaviyo and Adobe Illustrator.
Challenge : Welcome Series
Designed and implemented a Welcome Series flow for new newsletter subscribers, leveraging user behavior such as website visits and product views (e.g., massage chairs) to inform segmentation, with send timing optimized according to email marketing best practices.
Summary :
Collaborated with cross-functional stakeholders to align on layout direction and product selection, balancing diverse input while consistently advocating for design best practices.
Problem: Advertising in a small space. Solution: Create consistent animation to advertise the most important information a customer can read in 5 seconds.